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Michelmores LLP is pleased to announce its role in advising on a successful £355,000 seed funding round, which was backed by the Development Bank of Wales. The fundraise will provide critical support to the company’s ambitious growth plans, driving innovation and creating new opportunities within its sector.
Pelly identified that football clubs often struggle with scattered data and outdated tools. Pelly is a platform that combines scouting reports, injury history, performance data and more — giving clubs a complete view to make informed decisions. This investment will support Pelly in its ambitious to provide services to more European football clubs, and further it’s ability to support it’s current clients.
The transaction was led by Gruff Cartwright and Harry Trick from Michelmores’ Corporate team, together with support from Cathy Bryant (Partner – Tax) and Alex Southall (Trainee – Corporate).
Gruff Cartwright commented:
“It has been a privilege to work on this transaction with Iwan, Stephen and Tomos, to secure critical funding for Pelly’s ambitious growth plans. The Development Bank of Wales’s involvement underscores the business’s potential and the strength of its vision. It’s an exciting time for Pelly, and we’re looking forward to seeing Pelly go from strength to strength.”
Iwan Pritchard, CEO of Pelly Group Ltd commented:
“This funding represents a crucial step in our journey to transform sporting operations within football clubs. We’re immensely grateful to Michelmores for their exceptional legal support, with a special mention to Gruff Cartwright. Gruff became more than just a lawyer during this process – he became a trusted advisor and a friend we could depend on at every turn. His dedication and expertise were instrumental in helping us secure this investment. With their support, alongside the Development Bank of Wales and our angel investors, we are now ready to expand our platform to bring lasting value to football clubs globally.”
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