Michelmores has advised award winning Nice Rice on its £560,000 funding round, including an investment from Anotherway Ventures.
Founded in 2023 by Fergus O’Sullivan, Nice Rice is a sustainable rice brand by Mission Brands Limited, committed to minimising and eliminating the adverse effects of rice farming on the environment and livelihoods of farmers. Since its incorporation, Nice Rice has gone from strength to strength, with its multiple flavours including Wholegrain Basmati, Pure Basmati, Provençal Herb and Chipotle being stocked at household stores like Ocado, Waitrose and multiple farm shops. The brand has been attracting positive attention for its unique approach and commitment to sustainability, and the Nice Rice ‘Pure Basmati’ flavour was awarded Gold at ‘The Grocer New Product and Packaging Awards 2023’.
This investment will enable the London-based sustainable rice company to further enhance its offering of Nice Rice products and maintain its approach to sustainability by reducing methane emissions, conserving water, and enhancing the economic well-being of farmers.
The Michelmores team was led by Corporate Partner Harry Trick, with support from Corporate Solicitor Gruff Cartwright, who are both members of the Consumer Brands team at Michelmores.
Fergus O’Sullivan, founder of Nice Rice, commented:
“Michelmores played a vital role in our successful fundraise. They designed a process and documentation that was easy for my investors and I to follow, and they supported me in my negotiations with a venture capital investor. Harry and Gruff were a pleasure to work with and I’d have no hesitation in working with them again.”
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