Michelmores has advised Family Adventures Group Ltd, a rapidly expanding leisure venue and day nursery group, on its £5m investment from Foresight Group, the regional private equity investment manager.
Founded by husband-and-wife team Tom and Laura Filer, Family Adventures Group’s operations are built on a “hub and spoke” model which sees a children’s leisure site opening with accompanying nurseries created nearby. There are currently six nursery sites across the South West and Midlands, which are supported by two leisure venues.
The investment from Foresight will support the Group’s ambitious growth plans, which will see the creation of further new leisure sites with accompanying nurseries across the South West and Midlands.
The Michelmores team advising on the deal was led by Partner Harry Trick with support from Adam Quint, Hollie Halston, Sena Guvercin (all from the Firm’s Corporate team) and Cathy Bryant (a Partner in the Firm’s Corporate Tax team).
Tom Filer, chief executive of Family Adventures Group, added:
“We’re proud of the growth we have been able to achieve since starting in 2019, creating high-quality childcare and leisure venues. The whole team is delighted to have investment from Foresight into our company to allow us to turbocharge our growth.”
“We were really impressed with the support provided by the team at Michelmores and the commercial approach that they took – they were outstanding“.
Nick Mettyear, Senior Investment Manager at Foresight Group, said:
“Tom and Laura have created an exciting business model that shows real potential for growth. The team are targeting areas where there has been a chronic shortage of quality early years education options and will provide an excellent alternative to parents. The imaginative playscapes in the leisure sites will also bring a new approach to educational and interactive play.”
Also advising on the transaction were Evelyn Partners (Corporate Finance to Family Adventures Group) and Shoosmiths (legal advisors to Foresight Group).
