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Michelmores has advised bespoke skincare brand, Klira, on a significant investment round which will help it accelerate its growth in the UK and internationally.
The Michelmores team advising on the deal was led by Partner Harry Trick, alongside Solicitor Dan O’Sullivan, both from the Firm’s Corporate team.
Klira is a direct-to-consumer brand that was founded by Consultant Dermatologist Dr. Emma Craythorne in 2022. The brand’s flagship product, The Klira Special, is crafted with up to 11 personalised ingredients tailored to each individual’s unique needs.
As consumer demand for personalised skincare solutions surges, Klira is ready to scale. Its Founder, Dr. Emma Craythorne, said:
“Through Klira, we are setting a new standard in personalised dermatology. This investment marks a pivotal moment for our business, enabling us to supercharge our expansion into key strategic growth areas.”
Sophie Kerbegian, Co-Founder and CEO, added:
“We are at the forefront of a movement towards personalisation in skincare, and this will be remembered as the moment that enables us to share it with the world. Our new investors have a deep understanding of the digital landscape and a passion for innovation that is the perfect match for our business model. We are thrilled to be able to fulfil Klira’s full potential with their backing.”
She added:
“Thank you also to Harry and Dan for their support throughout the process. We are very grateful for the practical and commercial approach that they adopted, and we wouldn’t hesitate to recommend them“.
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